Analysis Of The Article, And The Article By Roper, Vecera...

ABTRACT: It is believed that adolescences attention is extremely different to adult attention. However this is not the case and the article by Roper, Vecera and Vidya (2014) clearly highlighted that rewarding stimuli and cognitive process influences the attention between adolescence and adults not the age differences. The researchers outlined the variables of the experiments so the results can be replicated again therefore verify the main argument of this study. The researchers also used comparative study to gain a better understanding as to why age differences did not influence attention in adolescences and adults. Lastly the researchers did not use random selections but used individuals that meet their criteria to find clear correlations between rewarding stimuli and attention between adolescences and adults. By using these three techniques the author of this article was able to clearly show that rewarding stimuli and cognitive processes affected attention in adolescences and adults not the age difference. Roper, Vecera and Vidya (2014) article â€Å"Value –driven attentional capture in adolescence† was written well and made strong correlations between adolescences and adults. The main arguments that was highlighted in this article was that there was a difference in attention between adolescences and adults however it was not the age that influenced each group but it s the rewarding stimuli and cognitive processes that influences the difference in attention between

What Everybody Dislikes About Essay Topics with Samples and Why

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Embeds digital creative worker and Creative - Myassignmenthelp.Com

Question: Discuss about the Embeds digital creative worker and Creative. Answer: Introduction The case study directly reflects the changes that are taking place in the banking sector. This directly focuses on managing the changes in order to accelerate the market changes and appealing the appropriate growth. This is important enough for gaining market focus and developing necessary outcome. It is necessary for arranging results in order to match up with the expectations in the banking sector. Thus for a banking sector it is important to meet the organizational targets and meeting with the best possible results. The leadership qualities exhibited by him helped in meeting the organizational targets. For a banking sector it is evident to manage long term effectiveness that will help in organizing long term effectiveness. By focusing over the cultural challenges that are taking place in the banking sector it is possible to track on the success and the breakout that is necessary for arranging sustainable results (Murray, 2014). Main features of organizational transformation during McFarlane McFarlane is responsible to introduce changes in the organization. The organizational transformation occurred due to his efforts and aimed to arrange long term sustainable changes in order to gain competitive advantage. He was focused on bringing out the best out of the employees in order to gain superior leadership skills. McFarlane is a well-rounded individual committed towards work family and commitment. During the distress in the banking sector it was assumed by people that the banking sector is not doing the right thing. He introduced a freeze on branch closures. He criticized the retreat from the rural community. He was the first person to raise the issue regarding the placement of female candidates at the top position. He believed in taking strict measures for Corporate Social Responsibility in order to undertake effective organizational role. This initiative taken by him was very well appreciated and helped the bank in gaining name and improving its image. He did exactly as p romised. The changes introduced by him helped in gaining systematic growth in the banking sector. He lowered the banks risk profile by bailing out the investment in the emerging market. Moreover the banking structure was re-established the head operations while streamlining and vacating the head office. His strategy was to focus on chasing retail customers. The step toward organizational transformation was first in order to attain effectiveness even under adverse banking situation. He has worked constantly in the favour of gaining a balanced growth in the banking sector. The first step towards organizational transformation was taken in 2000 with an aim to convert ANZ into the bank with a human face. His leadership skills and team therefore helped in gearing up the changes. It is important enough to gain strategic goals and managing long term effectiveness in the banking sector. The internal discrepancies in the bank and its culture were eliminated through the effective policies. Thi s is important from the point of view of generating better results and focusing over the organizational growth. It is necessary for meeting the organizational targets and meeting with the best possible results. The leadership qualities exhibited by him helped in meeting the organizational targets. The deficiency in banking sector was well-addressed in his tenure with efficient leadership skills. It is important enough for the banking sector in order to meet the targets. This is important enough to deal with the changes that are taking place in the banking sector. On a long run, it is important for arranging changes when required. The purpose was to manage changes that were occurring in the banking sector. It was important enough to manage effective changes that are taking place in banking sector. He developed value in employees by implementing different strategies. This is important for generating better roles and responsible for arranging effectiveness in order to undertake effecti veness. This is necessary from the point of view of gaining focus. The bank determined its market position in order to determine its market position. This is important enough for evaluating market place and developing critical position in order to generate long term effectiveness. This is necessary from the point of view of developing a suitable brand name that will allow in recognizing the brand position (Corporate Leadership - John McFarlane, CEO, ANZ, 2006). The organizational culture was developed against the standards creating better opportunities in order to mark remarkable growth. There are certain main areas of improvement into the sector that will help in motivating the employees. It is evident from the point of generating effective results and attaining full-fledged growth. The fall in the organization was coordinated by managing the financial coordination. This is important enough for attaining effectiveness in an order to control organizational growth. Under his tenure t he bank underwent multiple changes necessary for overcoming the recession (Walker and Rowlinson, 2007). The bank undertook 11 measures in order to gain effective position. The focus was on generating effectiveness through defining mission, targets, organizational approach, unit performance, feedback consequence management, coordination and control of financial data in terms of people, motivation in terms of value generation. This will eventually allow in managing effectiveness and attaining sustainable growth. This is important enough for attaining goals that are important enough for maintaining organizational effectiveness. This is important enough for developing and undertaking the necessary outcome. The central purpose of this strategy is to attain cultural transformation (Farrel, 2015). Challenges for the managers while implementing changes There are challenges pertaining to the culture. In order to implement a change it is important to attain effectiveness. By focusing over the cultural challanges that are taking place in the banking sector it is possible to track on the success and the breakout that is necessary for arranging sustainable results. Thus performance is an important part to the banking sector based on the clear key result area. This is important enough for managing the financial, customer, people and community measures. This practice do undergoes performance management from the point of view of managing the front line support and customer facing issues (Gan, Cohen, Clemes and Chong, 2006). The banking sector does follow a strategy in order to manage the following strategies which include: Performance planning phase, performance coaching and assessment. This is likely to be more effective from the point of view of implementing changes in an organization. This is necessary for encouraging effectiveness and attaining performance coaching phase. Managers do have a duty to undergo challenges in order to attain role and responsibilities (Gormley, Kim and Martin, 2012). In order to deal with the situation, t is important to measure the challenges and arranging the effective role and responsibilities in order to gain growth. Changes are hard to be implemented in an organization. While implementing any change it is important to focus on effective measures that will help in focusing over the consistent results. This is important to overcome the challenges and setting the pre-requisite measures that will help in arranging systematic growth and result. While managing the organizational growth and development this is necessary for attaining effective role and responsibilities. It is necessary enough for focusing over the employees performance and measuring the performance per year. This is important for implementing necessary growth in the employees (Bajada and Trayler, 2015). Over the year, ANZ has established a definite mechanism that has helped in developing talent. This is important enough for hiring the employees who plays an important role in attaining systematic growth. Bank has imposed development plan over the year that has helped in attaining systematic growth. In order to assist the new talent and to hire better employees it is evident to provide with quality control training. This is necessary for attaining systematic growth which is necessary in order to manage the quality inside an organization (Thaichon, Quach, Bavalur and Nair, 2017). It is the topmost priority of the banking sector to arrange better role and responsibilities. The comparable talent management program therefore helps in attaining strong organizational base. This strategy is important enough for achieving organizational effectiveness. This is necessary for attaining development process that will assure productivity. It is necessary for assuming sustainable results and appreci ating the changes that are taking place in the surroundings. This strategy plays an important role in meeting the challenges and reciprocating the best result. For attaining effectiveness it is necessary for generating effective role and responsibility (Wu and Shen, 2013). These challenges occurred in the banking sector has caused a major setback in order to meet out the result. This is necessary for gaining all possible result and maintaining a balance in order to approach results. This is possibly important for attaining effective growth which is only possible by promising the changes that are important for acquiring systematic changes in the coming years. It is necessary enough goals that are necessary for arranging appropriate results. It is helping in reflecting positive growth while meeting the challenges in order to attain results that are important for managing effectiveness. It is necessary for achieving effectiveness and gaining the purpose which is important for arranging effectiveness. This is necessary for arranging the people cost. The overall aim is to increase the productivity and to gain growth (Murray, Davis, Hewson and McNamee, 2014). This is evident from the point of view of generating organizational effectiveness. This is necessary for attaining better organizational growth and development. This is effective from the point of evaluating the growth and structure in order to manage effectiveness. The most challenging task is to find out the way to level the gap in between the top and the low level management. It is important enough to gain effectiveness and arranging better organizational opportunities. The emerging challenges that are taking place in the organization have helped in arranging the dynamic changes that are taking place in the banking sector. Implementation of the changes that are introduced is harder to be implemented in the changing banking scenario. It is definitely important for attaining necessary growth in the coming year s (Goldsmith, 2014). Role of leadership in implementing changes Over the year there are majority of changes that are implemented in the banking organization in order to sustain changes that are occurring. In the given case study, Smith and his senior management undertook the action in the beginning of 2008 to put the organization at a competitive position. The purpose was to sustain the changes that are taking places in order to sustain changes. This is important enough for measuring the appropriate changes in order to attain effective role. The primary focus is to implement the changes and attaining systematic growth. This is important enough for dealing with the structural changes. It is necessary for understanding the challenges that are taking place in order to reflect the importance of employees and the stakeholders (Rice and Peter, 2015). These directions are important for adopting the changes in order to maintain an effective growth. This is necessary for maintaining growth and focusing on organizational growth and development. 2008 was a year of challenges that requires a commitment in order to arrange organizational effectiveness at the time of breaking banking sector. There were wide cultural gaps in ANZ that were the major reason behind the failure of the banking sector. It is important for managing the challenges in order to focus on the gap that was created due to financial downfall. This is important enough to manage the challenges in order to synchronize the growth. The overall purpose is to deliver the directions that will help in understanding the changes (Wu and Shen, 2013). This is necessary for attaining effectiveness and developing the better results in order to provide a systematic growth. In order to organize the organization, this is important to develop a systematic role and responsibility that will help in arranging the employees requirement. It is necessary to gain effective role and responsibility by focusing on individual for meeting the targets. It is effective from the point of view of achievi ng systematic growth that will help in synching long term sustainable results (Prez and Rodrguez Del Bosque, 2014). While focusing on the organizational growth, it is evident to develop better results that will help in arranging systematic growth. It is necessary from the point of gaining effectiveness. Thus for achieving better results, it is important to arranging effective role and responsibility. This is necessary for attaining better outcome. It is necessary for achieving better results and applying the better outcome that will help in focusing on long term sustainable results. This is necessary for attaining long term growth. In order to identify the growth, it is necessary to manage the long term effectiveness. ANZ has not actually identified the risks that are associated with the banking sector. This has largely affected the banking sector in order to arrange the changes to meet the effectiveness. This is important enough for gaining sustainable growth and matching up with t he consumer expectations. This is necessary for arranging goals that is necessary for matching up with the employees expectations. It is therefore important to arrange the realistic approach and adjusting it with the consistent growth. It is necessary enough for developing the better outcome that will help in matching up with the expectations (Scholtens, 2009). This is important enough for generating better outcomes in order to meet the challenge. It is necessary for matching up with the expectations and dealing with the challenges. It is necessary for creating effectiveness and meeting up the necessary growth. This is important enough in order to deal with the changes that are taking place (Goyal and Joshi, 2011). Leadership is important enough for meeting up with the individual expectation. The purpose is to manage to challenges that have a direct impact on the long term sustainable plans. It is evident from the point of generating better choices in order to implement the challeng es that are taking place in order to increase the overall opportunity. This is necessary for arranging better role and responsibilities. It is necessary for affirming the challenges that are important in order to attain growth. This is important from the point of generating growth and responsibility while focusing on the sustainable results (Nemati and Barko, 2004). Recommendations It is necessary for managing effectiveness and delivering productive result. It is necessary for the purpose of this strategy is to match up with the individual expectations and developing a process to undergo changes. This is important enough for gaining effective changes and focusing over the banking requirement. It is however important to match up with the expectations of the customers. This is necessary for managing organizational effectiveness and developing better opportunities in order to gain results. It is therefore important enough for generating better opportunities in order to gain effectiveness. This is important from the point of view of generating better banking facilities. It is however necessary for maintaining growth opportunity in order to gain effective market position. This is necessary for generating effective banking role and position. This will help in maintaining a significant place in the market. It is important for gaining adequate results and focusing over the upcoming challenges. Conclusion To conclude, it is evident from the point of gaining effectiveness in order to meet direct banking needs. In the changing financial market, it has become important to manage the market and to provide with the best solution. The case study therefore reflects the changes that are important to be managed. This is necessary for overcoming the challenges and managing the most appropriate situation. It is important aspect while implementing the changes in the best possible way. It is effective from the point of gaining effective growth. This is important from the point of view of gaining effective growth in the banking sector. References Bajada, C. and Trayler, R., 2015. Technology-driven service innovation in the banking industry. InThe Handbook of Service Innovation(pp. 319-343). Springer London. Corporate Leadership - John McFarlane, CEO, ANZ,2006. Online. Available at: https://www.haygroup.com/au/downloads/details.aspx?id=15916 Accessed on: 11 January 2017 Farrel,S. 2015. John McFarlane brings his chainsaw to Barclays. Online. Available at: https://www.theguardian.com/business/2015/jul/08/john-mcfarlane-barclays-reputation-antony-jenkins Accessed on: 11 January 2017 Gan, C., Cohen, D., Clemes, M. and Chong, E., 2006. A survey of customer retention in the New Zealand banking industry. Goldsmith, B., 2014. 9. Embedded digital creative workers and Creative Services in banking.Creative Work Beyond the Creative Industries: Innovation, Employment and Education, p.145. Gormley, T.A., Kim, B.H. and Martin, X., 2012. Do firms adjust their timely loss recognition in response to changes in the Banking Industry?.Journal of Accounting Research,50(1), pp.159-196. Goyal, K.A. and Joshi, V., 2011. A study of social and ethical issues in banking industry.International Journal of Economics and Research,2(5), pp.49-57. Murray, L.2014. ANZ's McFarlane has an aversion to cash. Online. Available at: https://www.theage.com.au/news/Business/ANZs-McFarlane-has-an-aversion-to-cash/2004/11/18/1100748146736.html Accessed on: 11 January 2017 Murray, D., Davis, K., Hewson, C. and McNamee, B., 2014. Financial System Inquiry.Final Report. Canberra, The Treasury of the Commonwealth of Australia. Nemati, H.R. and Barko, C.D. eds., 2004.Organizational data mining: leveraging enterprise data resources for optimal performance. IGI Global. Prez, A. and Rodrguez del Bosque, I., 2014. Customer CSR expectations in the banking industry.International Journal of Bank Marketing,32(3), pp.223-244. Rice, T. and Peter, C., 2015. Banking on Corporate Social Responsibility.Journal of Management Sciences,2(2), pp.255-272. Scholtens, B., 2009. Corporate social responsibility in the international banking industry.Journal of Business Ethics,86(2), pp.159-175. Thaichon, P., Quach, S., Bavalur, A.S. and Nair, M., 2017. Managing Customer Switching Behavior in the Banking Industry.Services Marketing Quarterly,38(3), pp.142-154. Walker, D. and Rowlinson, S., 2007.Procurement systems: a cross-industry project management perspective. Routledge. Wu, M.W. and Shen, C.H., 2013. Corporate social responsibility in the banking industry: Motives and financial performance.Journal of Banking Finance,37(9), pp.3529-3547.

Privacy Issues and Monetizing Twitter

Problems Faced by Twitter Trio A twitter is a social internet site, which allows users to send short text messages with a limit of 140 characters. The short messages are called tweets, and a twitter user seeks to have many followers as possible. Twitter users have been faced by many security problems, which is a threat to the Twitter trio.Advertising We will write a custom essay sample on Privacy Issues and Monetizing Twitter specifically for you for only $16.05 $11/page Learn More Some of these problems are caused by links that are found on the twitter page. Some links directs users to unknown destinations. These links have commands for downloads which might destroy an individual’s or company’s data. More so, the links directs a user to malicious user’s sites. Some cookies are designed to be destructive because when it is saved on the hard disk it destroys useful information or data. According to Ivey (2011), tweets written by users can also be searched using Google. This is a risk because the users feel that their tweets are being followed by investigators and hence they fear expressing their views in detail. Hackers have been able to follow tweets from users, hence hacking passwords and interfering with private information, especially when it leads to a company’s sensitive information. Since anyone is able to follow and see what users are commenting, competitors have been able to follow up company’s secrets and at times even financial and investors information. Since twitter users accounts enables them to follow other peoples accounts, hackers also create accounts and follows many users, hence the users follow them too without knowing whether the accounts are for malicious use. These malicious people enter the twitter network and seek to damage it as long as they follow thousands of the social network users. As compared to other website accounts like Facebook, when you sign up an account, it is verified through the email address that a user has provided, but when you sign up a Twitter account, it does not verify the account through the email address that has been provided. This has enabled spammers to create some fraudulent networks and accounts on twitter. It is recommended that personal information should not be added on Twitter because people can monitor user’s activities; there are cases where people have been robbed because of twitting their movements and activities, which led to buglers easily monitoring them. Despite the fact that a tweet is real time, destructive leaks of information about a company or an individual can travel all over the world in just seconds. This can damage a reputation which has been earned for years.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Shelly, Napier, and Rivers (2009) argue that Twitter unlike Facebook has many limitations becaus e it allows a user to upload only one small picture. This is a major challenge to the three partners. Twitters interface is not friendly because when a user signs up for the first time, it is not easy to know what to do next. As compared to other social networks, people struggle to have many followers and hence it creates some competition and it is sometimes not easy for a new user to get followers. It is advisable for a user to consider both advantages and disadvantages before signing up on twitter as a social network. Data Privacy on the Internet and Threat to Privacy Although the Internet has made communication easy with information and other activities meant for entertainment, security about the data storage use in the Internet has become a major concern because it is not easy to tell whether malicious people can access personal information. Other issues are whether the websites visited are safe and how hackers can access a website data. The security threats are a major issue be cause many Internet users have been exposed to security threats. These threats may be instructions that are created by malicious persons and are designed to spread in the internet and cause damages to data on unprotected websites. Hackers access the systems through codes generated by programming operating systems (Laudon Laudon, 2010). Employers are now searching for information about the applicants on Twitter and other social networks without the applicant’s knowledge. Some are disqualified because of posting nude pictures and abusive messages on the social networks. There are cases where an employer rejected some applicant’s letters because they had posted discriminatory messages about racism. Data on social sites like Twitter and Facebook are difficult to delete, unless there is substantial privileges. There is a time when the President of the United States Barrack Obama warned high school students about what they post on Facebook. The president believes that it is possible to access even deleted data on people’s accounts after many years. Many websites like PleaseRobMe has been developed to discourage those who access people’s private data, the hackers might fear that they are being tracked. Data can be altered by malicious persons when being sent from one site to another. Viruses can also be a risk to private data because they can infect a computer. These viruses are passed on by storage devices such as flash disks which affect the networked computers. They are mostly programs which are created by people for destruction purposes.Advertising We will write a custom essay sample on Privacy Issues and Monetizing Twitter specifically for you for only $16.05 $11/page Learn More Some have ability to replicate many times and clash the network system. These viruses include Trojan horse and spyware. Worms affects the performance of the computer and the system risks losing data. Some of these are meant to tr ack a company’s data (Laudon Laudon, 2010). Data loss or privacy violation is either caused by human or machine error. The Internet has made communication easy in organizations whose branches are separated by geographical factors. With all the company’s information flowing from one computer to another through the Internet, secure transfer of data is an issue that has not been fully addressed. Companies have failed to protect or monitor their data workflows and it has become susceptible to damage or illegal access. Internet users are also exposed to commercial advertisers when they give their personal information upon filling forms provided by some sites in the internet. The Internet technology has enabled advertisers to analyze and take peoples personal information. Users are usually not aware that their personal information is being accessed as well as unauthorized tracking of internet activities (Stair Reynolds, 2008). Website managers or operators are capable of s toring information about people who have visited the website. There are instances where users are supposed to input their personal information to access the websites. The information is then stored in a database which keeps on recording those who have visited the website. When the user’s information is profiled without the user’s knowledge, it raises privacy concerns. It is even worse if a company decides to profile employee’s health records on their website. When organizations fail to hide their unused data in a correct way, employees and other hackers may access its private information or it might be used in lawsuits. Moreover, shopping at the internet has raised a security concern since users fear that their personal information might be used in corrupt ways. Twitters Legal Requirements Twitter has failed in some of its legal requirements that govern its operations because some of organizations sensitive data such as investors and monetary data have been give n away through tweets (Ivey, 2011). Organizations important information is being leaked through these online tweets. Information such as patients details, which doctors keep on their computers or phones can be stolen and displayed on other social networks like Facebook or Google. Since these mobile phones or computers may not be encrypted, unauthorized persons can easily access data. Likewise, since Twitter is used around the globe, it has faced security privacy issues since each country has its own laws and the extent to which personal data is protected.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More According to Twitter, children under the age of 13 are not allowed to have a Twitter account. However, Twitter has not been able to follow who uses its services, and hence children, even as young as 9 years, are on the social network, which exposes them to dreadful comments from Twitter users. Additionally, Twitter has not been able to manage on who uses their network and it has violated laws that govern the creation of interactive sessions of celebrities where those who join the interactive session can obtain the celebrities private information without consent from the owner. Data mining is a threat to users because Twitter stores personal information without authority from its users, although this has assisted the legal enforcers to get criminals by assessing behavior patterns in a given area. Shelly, Napier, Rivers (2009) suggest that this indicates that Twitter has not been able to secure personal information because they do not have systems that protect access to user’s data. Ford motor company is an example whose data was hacked. Its data contained customer’s information such as their account numbers, transactions details and address number. How Customers/Users React to Twitter’s Proposal to Mine Its Clients’ Data Ivey (2011) conforms that although data mining would increase Twitters revenue, customers would not want their data to be mined and especially those who would not like other users to access their private data. Some of the users would quit Twitter and create accounts in other social networks like Facebook, but it is not clear whether data is fully deleted when a user deactivates the account. Like in the case of Facebook, when a user deactivates his/her account, the data is still accessible. However, some may be positive about data mining because some of the user’s main aim on Twitter is to read other users opinions, facts, and comments. The users can access and read other people’s feelings about a given topic, but some of the information might mislead them. Some users will also be able to read information about companies of their interest, especially when doing research. Data mining will be to the advantage of companies or users who are doing business and are customer focused. It will enable them to know the goods mostly consumed by customers because they will be able to access transactional history. According to Stair and Reynolds (2008), data is accessible since it is stored in classes of related groups; for example, in hotels, customer transaction data is recorded to identify the time that customers visit more and what they order most. When data is stored in clusters, it shows similar market sections. It can also be stored in a sequence to guides in customer’s behavior patterns. For example, Midwest grocery was able to study their customers buying patterns. This company arrived to a conclusion that men came on Thursdays and some on Saturdays to buy diapers and they also bought beer. When the retailer found out those men bought diapers together with beer, they kept the bear close to the diapers on Thursdays and Saturdays. Data mining will also assist the users find financial organizations with loan and credit data. The financial institution can compare its customer’s qualities and assess the risks of loans granted (Laudon Laudon, 2010). Monetizing Twitter According to the Twitter trio, both Microsoft and Google have many plans to monetize Twitter. They are planning to license Twitter’s real time search, and the company is hoping to make more money. Google and Microsoft will list billions of tweets, which are posted in monthly basis. Twitter should also come up with profile upgrades. These profiles will attract members who will also pay a fee for the upgrade, and Twitter and its marketers will get monetary gains. Twitter should also increase the number of characters because its limit is 140 words and create more space for photos to att ract more users. This is because many sport fans and other Twitter users are relying on the company’s services (Miller, 2010). Twitter should create more room for biographic data or seek assistance from Google since many users prefer amore friendly social site like Facebook, which allows a user to see friend’s photos and to upload many photos and store them on albums. Ivey (2010) conforms that, just like Google and Yahoo, Twitter should seek to become a search engine. It will earn money when customers search for services and products. When, for example, a Twitter user posts a question about where to get a certain commodity, followers will reply while also informing others who might want to buy such commodities in future. Twitter should also include tweets for job search, whereby the users are capable of posting their resumes. When users pay a fee to access the vacancies available and post resumes, it would earn Twitter more money. Similarly, employers looking for peopl e to recruit should pay a fee to access the posted information from job seekers. It should also create and manage sites for outsourcing tasks where it creates jobs for online who may work in groups or as individuals. Furthermore, Twitter should take advantage of getting people’s comments on a certain company; for example, performance and what the customers like or dislike. This will assist the company to get customers’ feedback about certain products and decide on improvements. The companies will be able to improve and change their products and services according to the customers needs and hence the companies should pay a fee to twitter for the service. Likewise, Twitter should come up with an advertising strategy for companies. These companies may be charged on monthly basis or after 3 months. Individual users can also make money in Twitter by posting advertisements, especially when a user has many followers. A user can also search on advertisements and link them to f ollowers who are interested in buying. Promotion is another way to make money where a user can promote upcoming products for a company to the followers. Options That the Trio Have The partners have an option to store user’s personal information, which will improve their competitive advantage. They want to come up with a big archive of user’s data. This will only be successful if they make sure that they have mined data with consent from users. Google and Microsoft has given permission to Twitter to post its tweets at the Google search, this will be easy for users searching for certain information. Users will benefit from real time messages and latest news. Twitter attracts many users on the Google search. They have also come up with data mines that are likely to increase revenue on twitter because psychologists and other researchers will be able to get information, especially on behavior patterns of human beings. They will encourage people’s participation by not including their names, but only taking helpful information particularly for research purposes without including the names. Twitter has also increased its income by making an agreement with Google and Microsoft to make it easy to search a blog service on the Internet. The company has been able to discuss with telecommunications sector to lower the costs and this will benefit twitter because it will increase its profitability (Ivey, 2011). Twitter has another plan of archiving user’s information. Users have responded negatively, but the company has assured them safety of data. The users fear is that their tweets could be used against them. Twitter trio should come up with a plan to ensure that even if they archive the information, the government or any other party will not interfere with it because users might think that FBI is following them. Microsoft has started Microsoft helps, which is a twitter tool that supports users through information on Windows 7. This real time inf ormation will be checked by Microsoft while also supporting customers. Using Twitter, customers are capable of accessing help online and in real time. They will also be able to bring about issues or problems encountered when using Windows 7. However, there are privacy concerns for the trio because the crackers are out to destroy data, especially when mining. SalesForce is an example of a company that allowed businesses to access conversations on Twitter and take important information. If a customer has a question about computers, SalesForce informs computer companies about the client. The partners, being highly supported by Google, are coming up with ways that will enable users to protect their personal data. Some users on Twitter are exposed to cookies, which direct them to unknown sites. Twitter users can no longer trust the company because it is not able to protect the users’ data. Both Microsoft and Google are supporting Twitter in its real-time messaging. Users have conf essed that they get many insights from other users since it involves sharing with different users around the globe. Twitter may provide information not found on Google because it involves asking more people and the network in real-time. Google has not been successful in creating interactive sessions like twitter. In case of any latest news such as plane crush, Twitter displays them in real time while Google may take some hours. Both Google and Twitter are working together to improve on their business model. Twitter is a poor search engine; Google has decided to post its tweets since Google is poor on social matters, and hence it has considered having tweets so that users can see real time comments. Combining of the two features that mainly focuses on search micro-blogging and messaging services found in these social networks will increase their monetary value. In essence, Twitter is turning out to be a place where users do business and it is increasingly growing in ecommerce because as users follow each other on their accounts, it is easy to promote products and services. It has been greatly favored because of its real-time characteristic, and this is a blessing to the Twitter trio. References Biskup, J. (2009). Security in Computer Systems, Challenges, Approaches and Solutions. Heidelberg: Springer-Verlag. Ivey. (2011). Privacy Issues and Monetizing Twitter. London: Richard Ivey School of Business Foundation, 2011-04-15. 9B11E002. Laudon, K.C., Laudon, J.P. (2010). Management Information Systems: Managing the Digital Firm (11th ed.). New Jersey: Prentice Hall. Miller, C. C. (2010, June 18). Sports Fans Break Records on Twitter. The New York Times. Retrieved from https://bits.blogs.nytimes.com/2010/06/18/sports-fans-break-records-on-twitter/?mtrref=undefinedgwh=993DB9C58627C72733D0FB968A58745Dgwt=pay Shelly, G.B., Napier, H.A, Rivers, O. (2009). Discovering the Internet: Complete Concepts and Techniques (3rd ed.). Boston: Cengage Learning, Inc. Stair, R. Re ynolds, G. (2008). Fundamentals of Information Systems (5th ed.). Hamilton, CA: Thomson Course Technology. This essay on Privacy Issues and Monetizing Twitter was written and submitted by user Nyla Glenn to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.